I started this Substack as a recommendation from a friend who also uses it.
“Monetize your audience” she told me.
In truth, I had no idea what that meant. What more can I offer than the weekly posts I already shared for free? At what point do I turn up the heat for people to start ACTUALLY supporting my content?
I thought the simple answer was to cut and paste her model and figure it out from there. So I set it and forget it.
Then I got my first paid subscriber…